Still, $19 out of every $20 spent is wasted because companies don’t yet have the technology to bring all those potential buyers over the finish line in the form of revenue. Google and Facebook shifted 60%+ of media and advertising spend online. That’s why we built Mutiny, to automate growth engineering for all companies and turn their wasted marketing spend into revenue. Sounds cool, but in reality it was so expensive and utterly complex, but absolutely necessary to the growth of the business. I know this first-hand because I did this at Gusto – we built an engineering team to cut the waste out of our marketing. Large tech companies try to fix this poor performance by hiring hundreds of engineers and data scientists to customize their marketing for different buyers. But the problem is not the ad – it’s a conversion problem. Sound familiar? The unfortunate truth is that’s how 99% of companies try to grow. The marketing team looks at the data, tries to make a better ad, and then spends more money to repeat the cycle. Here’s why: a buyer clicks on an ad, lands on some generic website, doesn’t understand why they should buy and leaves. We go about online revenue completely the wrong wayĬompanies spend billions of dollars to acquire customers online, yet $19 out of every $20 they spend is wasted. TechCrunch covered Mutiny’s Series B announcement here. “Every company out there stands to benefit from Mutiny because, simply put, it helps them grow their revenue faster.” "Mutiny has seen unbelievable growth and momentum, quickly becoming a secret weapon of the world's fastest growing companies," said John Curtius, Partner at Tiger Global. This incredible group of investors were eager to join our mission of helping companies grow faster by cutting the waste out of their marketing spend. The round also includes current and former CMOs from world-class companies like Atlassian, Carta, Condé Nast, Figma, Salesforce, Snowflake, Square, Visa, and Uber who see in Mutiny a new and massive opportunity to change the way companies grow revenue. Today, I’m thrilled to announce that we have raised $50M at a $600M valuation from Tiger Global and Insight Partners, with participation from prior investors Sequoia Capital, Cowboy Ventures, and Uncork Capital. They spend billions of dollars to acquire customers online, but $19 out of every $20 spent is wasted because buyers don’t get a relevant buying experience and leave. Reserve your seat to join us live this Wednesday.TL DR: Marketers are under extreme pressure to deliver revenue to their company. Seiji Cataldo, Senior Growth Marketing Manager at Trainual goes deep into how he adjusted his demo request page to give uncommitted visitors a self-serve experience and how he increased Trainual's traffic-to-trial signup lift by 437%.Īlexa Colasurdo Baltazar, Growth Marketing Manager & CRO at Pendo.io shares how Pendo.io used their website to squeeze more demand from their existing traffic by re-directing and swapping content for certain segments of visitors to a secondary offer.Ī big shout out to Matt Quirie who will be facilitating an open Q&A with the speakers afterward, so bring your questions! □ Hear from the following talented marketers this Wed, May 10th at 9am PT / 12pm PT where they will share their exact conversion playbooks: We're bringing another set of playbooks from the best B2B marketers in the game in partnership with our friends at ROI♽NA and M2 Community!
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |